Amazon just announced its intention to build a second corporate headquarters to mirror its giant west coast campus in Seattle. So now every economic development officer in the country is salivating. But Baltimore has the ideal Amazon campus site for every corporate taste. Here are the city's ten best (in no particular order).
Acreages are approximate, and include permanent open space, which in itself should be a vital tool in promoting adjacent urban development. All sites have been covered in previous blog posts, some of which are linked and noted. (No link to State Center - enough has already been said.)
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A skyline for a Cherry Hill Amazon campus as seen across the Middle Branch from Under Armour's
Port Covington, with Harbor Hospital in the middle and the Hanover St. Bridge to the right.
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Acreages are approximate, and include permanent open space, which in itself should be a vital tool in promoting adjacent urban development. All sites have been covered in previous blog posts, some of which are linked and noted. (No link to State Center - enough has already been said.)
Playing with Plank
Baltimore's wooing of Kevin Plank's Under Armour corporate campus to Port Covington was a mere dress rehearsal for Amazon. So is Amazon's Jeff Bezos willing to submit himself to a Kevin Plank marriage? How submissive is Plank willing to be in what would certainly be a marriage of unequal corporate titans? Is Port Covington big enough for the both of them? Answer: There's plenty of room for both campuses, but perhaps not as much room for both egos. Fortunately, there's a choice of two alternative marriage vows here:
1 - Port Covington: The grand Plank/Sagamore plan has been languishing lately, so Amazon could simply come in and take over possession of a lion's share of the already negotiated plans, subsides and TIF bond revenue, and then add its own imprimatur and even more massive subsidies. After all, major tweaks to the plans were inevitable over the years anyway. The recent closure of the vast Locke Insulator complex, the only Port Covington parcel that Plank does not control, is an opportunity to grow the pie to accommodate both of them, but Locke is in a far better bargaining position than Plank's previous suitors like the Baltimore Sun. (280 acres)
2 - Westport: Plank and his Sagamore development company also own the major property on the other side of the Middle Branch, for which they currently have no apparent plans or motivation. Plank could sell it to Amazon and profit handsomely (perhaps more by association than by payment) while the companies coexist on opposite shores and stimulate their mutual growth. Westport already has light rail service to downtown, BWI Marshall Airport, Penn and Camden Stations and is attached to a real neighborhood which should welcome Amazon with open arms. (90 acres)
Competing with Plank
Since competition is the essence of capitalism, both companies should ideally have full leeway to flourish and forge their own identities to better serve the city's economy. Two additional major waterfront sites are available on the opposite shore of the Middle Branch from Port Covington which, like Westport, are also adjacent to working class neighborhoods. Amazon could lay claim to one site or both, creating a huge continuous waterfront campus. If Port Covington doesn't reap the benefits as well, Plank could surely sell out to someone who for whom it would.
3 - Cherry Hill: This site surrounds Harbor Hospital and includes its sprawling parking lots and overdesigned Hanover Street which could be converted into a light rail corridor and development spine. It would then promote working class Cherry Hill as being Amazon's neighborhood. And Amazon would become Cherry Hill's company. (70 acres)
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A skyline for a Brooklyn Masonville Amazon campus as seen from the Masonville Cove nature preserve. The trestle in the upper left is the Harbor Tunnel Thruway (Interstate 895) |
4 - Brooklyn Masonville: Just across the mouth of the Patapsco River from Cherry Hill is the grossly underdeveloped waterfront of the Brooklyn neighborhood, which extends eastward along Frankfurst Street to the Masonville Cove nature preserve. All this is separated from most of the neighborhood by the Harbor Tunnel Thruway, but it's close enough to have a major impact. The already proposed Port Covington light rail spur could be extended to both the Amazon waterfront and the Brooklyn community via the Hanover/Potee corridor. (130 acres)
Suburban / Urban Splendor
Baltimore also has three major sites with a suburban atmosphere, but aside from all being located along commuter or light rail lines, they couldn't be more profoundly different from each other.
5 - Patapsco Hill: Believe it or not, there is a huge, totally free-standing waterfront site with direct light rail access to the airport, as well as frontage upon a huge two hundred acre park. Patapsco Hill could be the site's name, bounded by the widest section of the Patapsco River on the east, Southwest Park in Baltimore County on the south, light rail on the west and Patapsco Avenue on the north. (80 acres)
6 - Bayview: Perhaps Amazon would like to have its own Amtrak station in the middle of a free-standing campus, for easy access to New York and Washington. Norfolk Southern's intermodal freight railroad yard across Lombard Street from the Hopkins Bayview Research Park is obsolete and ripe for relocation to the working harbor. A new MARC/Amtrak rail station is already planned there. (70 acres)
7 - Roland Park Cylburn Pimlico: Straddling the Jones Falls Valley and Cold Spring Lane is a potentially gorgeous sylvan sprawling hilly campus that could respectfully embrace and encompass the Poly-Western High School campus and Baltimore Country Club in elite Roland Park to the east, the Loyola Athletic complex to the south, Cylburn Park Arboretum to the north and extend all the way to the Lifebridge Sinai Hospital Health campus to the west. At that point, it would create the impetus to reinvent the adjacent iconic Pimlico Racetrack, enabling Amazon to join Sagamore as sponsors of thoroughbred horses. (400 acres)
Inner City Embrace
Baltimore is perhaps the best place in the country to dive into the waters of social consciousness. Here are three major sites that would enable Amazon to locate in the heart of the inner city and create its own corporate identity and culture while being the catalyst to raise the surrounding struggling communities.
Jeff Bezos' Office? The stately Mitchell Courthouse on Calvert Street could be converted into the Downtown Gateway to Amazon's Old Town corporate campus |
8 - Old Town: The gateway to Amazon's campus could extend all the way into the heart of downtown on Calvert Street, announced by the 1812 Battle Monument flanked by the city's twin historic courthouses which could then be transformed into Amazon's top executive offices. Proceeding northward, the campus would encompass the recently sold Baltimore Sun site at the south end of the Mount Vernon neighborhood. The campus would then shift eastward with a transformation of the Jones Falls Expressway, which could be realigned, lowered into a boulevard or given a revitalized underside. (It's now a Farmer's Market.) Farther east, the campus would become the west anchor of the new Old Town corridor, now under development by Michael Beatty, which would be oriented eastward to the iconic historic Dome building of Johns Hopkins Hospital. Old Town has been waiting for this transformation since an ill-fated shopping mall was built in the wake of the riots of 1968. (130 acres).
9 - State Center: This site, served by both of the city's rail transit lines, has been a development battleground for over a decade. Raising the ante with Amazon could break the impasse. The surrounding communities of Upton, Bolton Hill, Seton Hill and Mount Vernon have mainly wanted a supermarket, but what they'd get is the world's largest retailer, and no doubt a flagship outlet of their newly acquired Whole Foods brand. The University of Baltimore and Maryland Institute College of Art are also nearby. (60 acres)
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Amazon's campus inside the "Highway to Nowhere" could resemble a "transit village", here shown at the proposed Harlem Park Red Line Station (Marc Szarkowski) |
10 - Highway to Nowhere: The huge free-standing corridor of an aborted 1970s highway is anchored on its east-end downtown gateway by the empty million square foot former offices of the Social Security Administration, now owned by Caves Valley Partners, and on its west-end by a MARC railroad station to be completely rebuilt as part of Amtrak's new West Baltimore tunnel project. In the mile between, the Amazon campus would be completely free of traffic conflicts as the obsolete expressway is replaced by new development, pedestrian and bike paths and a reconceived light rail Red Line. The adjacent Harlem Park, Lafayette Square, Heritage Crossing, Poppleton and Franklin Square neighborhoods, catastrophically cut-off for the highway, could finally be reunited. And the University of Maryland Baltimore campus is also adjoining. (90 acres)
In sum, Amazon would have a profound impact wherever it goes: Jobs, jobs and more jobs. It would be especially profound for working class neighborhoods like Westport, Cherry Hill, Brooklyn, Old Town, Upton, Poppleton and Harlem Park. Some already suggested high-end site locations, such as in Harbor Point or Canton, are too small or are already being crowded out by recent development.
If Baltimore is prepared for this, as Mayor Pugh has already assured us that it is, then the entire city must embrace it. Having something truly bigger than each of us is the best way to make us "One Baltimore" again.