September 13, 2018

Save Lexington Market: Salvage success from failure

Patricia Schultheis' excellent op-ed in today's Sun presents a crucial challenge: Saving Lexington Market. Everything from rats to general urban decay have been threatening this venerable historic institution for years. Now is the moment of truth when it must be fixed.
The 1980s Lexington Market addition was built in the bed of Lexington Street,
 and did not stem the decline of the surrounding area. (Flickr file: picssr.com )

The most obvious part of the general urban decay is the way the west side of Baltimore has become the "wrong side". While Harbor East, Harbor Point and other major development and renovation have flourished on the east side, the west side has been left in the dust. But fixing this disparity, as essential as it is, will take too long to save Lexington Market (see blog post). Long range plans are great, but retail is a fleeting and fickle economic sector.

The roles of Harborplace and State Center


The best solution is to to take advantage of the vacuum created by two of the city's other recent urban failures: Harborplace and State Center.

Harborplace started to great fanfare in the 1980s as a modern imitation of Lexington Market. Initially, it was a grand success as a "festival marketplace", but that era is long over. Its new painfully slow reboot (see blog post) has abandoned that concept entirely in favor of cookie-cutter national franchises in a suburban strip mall type of configuration. This will soon be reinforced by a new expanded flagship Whole Foods supermarket in Harbor East which is now under construction.

Harborplace helped suck the life out of Lexington Market, but now Lexington Market can return the favor, while displaying the real unique urban grassroots grit that Harborplace once strived for but never really attained.

Secondly, there is the failure at State Center, one stop north on the Metro and two stops on the light rail. The "anchor" of the massive State Center development, at least as far as publicity and public favor was concerned, was supposed to be a major supermarket. One report suggested the project could support a market as large as a hundred thousand square feet, which is Wegman-sized and far larger than any other supermarket in the city. But hype and false optimism have been longstanding pitfalls of this ill-fated development.

More recently, a new larger modern replacement for the nearby Eddie's Supermarket on Eager Street in Mount Vernon has been approved, and this appears to be more in tune with reality.

Again, Lexington Market can take advantage of that failure. Modern supermarkets like Wegman's are now incorporating aspects of old markets like Lexington Market, like stalls of fresh and ready-prepared food, again returning the favor. But Lexington Market can offer authenticity that the modern chains can never hope for.

Design challenges: New vs. nostalgic


Designing a "new" Lexington Market from the ground up creates risks of contradiction. A brand new market may simply imitate the urban past and suburban present, the same way the current designs have imitated Lexington Market. There is a fine line between recreating the past and merely imitating it.

That's why the design of the new Lexington Market is so crucial. Physically, there is already practically nothing truly historic about the existing market to build around. The new market's recreation of the past cannot rely on physical preservation.

The addition to the market built in the 1980s did not work in this regard, although it appeared to be a valiant attempt. The major mistake seems to be that the 1980s addition was kept almost totally walled-off from the 1950s main market, preventing the two areas from interacting and creating something new that combined the best of both.

So this time, the designers have decided that an entirely new market should be built, instead of trying to combine the old and new. The consensus has agreed that this is the right way to proceed, although there are risks. In her Sun article, Ms. Schultheis describes the current design proposal as "third rate". That seems harsh, but the design of the new market is so crucial that as many different design perspectives as possible should be considered.

Proposed all-new Lexington Market. Major design concepts are that it is glassy and multi-level.

One basic design concept is that such an urban market should be a three dimensional multi-level space. That is the basic distinction that separates successful unique markets from cookie-cutter supermarkets. This is part of what made Lexington Market's 1980s addition a half-hearted effort, and what the new Lexington Market needs to achieve to succeed. Maximum advantage should be made of the fact that its two street frontages, on Eutaw and Paca Street, are on levels of about a story apart (see blog post). The subway mezzanine under Eutaw Street also creates room for yet another level.

Also on the plus side, the pendulum has definitely swung back in favor of urban markets. The latest to capture the attention of urbanists is now under construction in downtown Seattle. As much as possible should be learned from the experiences in other cities. But on the other hand, most of these have benefited from the overall revitalization of their surrounding areas much more than Lexington Market can.

So the new Lexington Market must help to create revitalization trend, rather than just benefit from it. It must be the catalyst for change. Yeah, we've all heard that before, from the failed "superblock" development to the revitalized Hippodrome Theater. But Lexington Market hopefully has the power to really do it.

Lexington Market was once at the center of things. Now it must help create a new center, where east, west, north and south Baltimore come together.

Free light rail could jump-start the streetcar system


Here's an idea that could be a major help: Reinvent the light rail line between Penn Station and Camden Yards as a streetcar line. Buy a few new improved low-floor vehicles to help give it a new image and perhaps add a new stop at Antique Row in Mount Vernon. Make it free in this area, since its difficult for the MTA to check fare tickets in this downtown zone anyway. Also encourage free parking in the stadium lots at Camden Yards whenever there is no sports event. What have we got to lose? The spur to Penn Station now carries practically nobody anyway.

The really great thing about free light rail is that it requires the MTA to do absolutely nothing. Just don't enforce the fare ticket requirement in the free area, and then announce and promote that fact.

This may be just the thing to give the city's proposed streetcar system the jump-start it certainly needs. It would also blur the distinction between light rail and streetcars which would give light rail a major boost. The failed Red Line can then be born again as a combination of light rail and streetcars which serves a Lexington Market transit hub (see blog post).

Riding the old streetcars was an integral part of Lexington Market's glorious past traditions, which may be its biggest assets to save it.

Again, the theme is to salvage success from failure. Baltimore has had plenty of the latter. Now it's time to benefit from it.

September 7, 2018

Port Covington is Under Armour's Kaepernick

Social rebels like new Nike pitchman Colin Kaepernick come and go, but Port Covington will be around forever, with or without Nike rival Under Armour's corporate identity. Nike's new ad campaign has gotten massive buzz, but buzz is all it is. In contrast, Port Covington is a real place where Under Armour has made a billion dollar bet with somebody's money that it can vault itself to the top of the sportswear world and turn Baltimore around at the same time.
Colin Kaepernick sacrificed pro football for social reform. Then Nike hired him to sell shoes and sportswear.
So rival Under Armour should double down on Port Covington and Baltimore. 

Pundits speculate on how Nike's bet on Kaepernick will affect its dominant but dormant brand, the similarly languishing National Football League that he sued for conspiring against him, and oh, maybe promote human equality a little bit as well.

But Baltimore is an actual epicenter of all the social problems that Kaepernick purports to stand against. And Under Armour has put down roots in Baltimore, betting its entire corporate identity on this place. Baltimore has thousands of Colin Kaepernicks, just without Nike contracts.

The only problem is that Under Armour's massive bet was sooooo three years ago. Since then, Under Armour has merely hunkered down in Port Covington's abandoned Sam's Club big box store behind a massive security barrier, while the site's best piece of land was used to build founder Kevin Plank's whiskey distillery side-project. They also tried to sell Amazon on a less desirable property now occupied by the Baltimore Sun, but to no avail.

And the rest of Baltimore has merely gone on its separate way. Under Armour couldn't resolve the Freddie Gray riots or stop the police from "taking a knee". And Under Armour's corporate value took a major hit as well.

Similarly, Kaepernick's one-man "take a knee" campaign also languished until Publicity-Mill-in-Chief Donald Trump made him one of his issues, which of course, constitutes the publicity pinnacle. Only then did many fellow football players from all over the NFL start "taking a knee" during the National Anthem in emulation of Kaepernick. That is what has kept Kaepernick in the news. Nike isn't quite as big as Trump, but they'd sure like to be.

At this rate, one wonders whether even Impeachment might be good for the Trump brand, regardless of how well it works for the country. After all, Impeachment didn't hurt Bill Clinton.

Meanwhile, Port Covington has become just another big real estate venture being quietly pitched to various developers, just like Trump did back in the old days before starring in NBC's "The Apprentice". It's the same "Art of the Deal". Oh, the irony.

The bottom line from all this is an old trite tried-and-true one: "There is no such thing as bad publicity". The truth of that trope has certainly been debated many times since PT Barnum allegedly first said it, but now that sportswear giant Nike is betting on it, Under Armour needs to listen.

The planned Port Covington development just below Interstate 95 would become a new downtown,
 with Under Armour's corporate campus on the southern tip at the water's edge.

"Just Do It"


So here is what Under Armour should do: Bet on Port Covington and Baltimore in a big way. Not with hundreds of millions of dollars of future Tax Increment Financing money, but with something even bigger: The magic of hype.

Treat Baltimore as Under Armour's social consciousness cauldron and treat Port Covington as one and the same. Social issues are cool and so are we! Port Covington is thus a cool place where we can all be close to the cutting edge. But not too close. And of course, we'll all be wearing Under Armour from head to toe...

Thus, Under Armour's plan for Port Covington now appears to be more useful as a publicity icon and less so as an actual plan.

And the real plan will be whatever actually gets built and how it actually benefits the city and its citizens as a whole.